Nothing hidden.
A plant-based roll-on deodorant built from ten ingredients — each one named, with its percentage and its purpose. Nothing added just to make a claim.
Every ingredient has a purpose
Every choice has a reason
Every formula tells the truth
Honesty over hype
The honest label
Every ingredient. Nothing hidden.
Ten ingredients. Each one named, with its percentage and the reason it’s there — down to the 0.8% parfum, and what that parfum is made of. We don’t promise 100% natural. We promise 100% honest.
The approach
The shortest list that works.
We’re not trying to make the product with the longest list of things it’s free from. We’re trying to make the product with the shortest list of ingredients that does the job well.
Sometimes the best ingredient comes from nature. Sometimes it comes from modern science. We choose neither out of ideology.